1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?
The editor introduces the magazine by stating the people who read the magazine .
2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?
AGE-29
Gender-73% female
ABC1-90%
Average HHI-£261,572
3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?
They have spent 843 million , and they believe that people often buy closes from magazines after they have been advertised .
4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
They are all 'white and wealthy' and are mostly aimed at businesses .
Media language
Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.
1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? serif shows wealth and tradition however sans serif shows it modern and goes along with the time .
Wealthy people .
The statements show that this is targeted at wealthy people .
3) What are the connotations of the Tatler colour scheme on this particular front cover?
The colour green in the background suggest that the model is natural and the clothes that she is wearing are gold suggest that she is wealthy .
4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
The clothes she is wearing suggest that the target audience for this magazine should be wealthy .
The make up suggest that this magazine is mainly aimed for girls
her facial expression suggest that this is a studio photograph .
Representations
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
women and mainly white women .
The magazine company makes the reader feel eager to read the story .
3) Are there any stereotypes being reinforced or subverted? How? Why?
reinforced
4) What would be the preferred and oppositional readings to this cover of Tatler?
its aim at rich people .
Social and cultural context
1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
Normal British people lives are not reflected in tatler .
2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
it shows all the people who read tatler have enough money to spend on watches and cosmetic surgery.
3) What audience groups might be offended or insulted by the front cover of Tatler April 2017?
people who are not white it s always a white person the cover .
