Galaxy 'Chauffeur' advert: blog tasks

Work through the tasks in this blogpost to make sure you're an expert on this CSP.

Re-watch the Galaxy advert then answer the questions below:

 

1) Who is Audrey Hepburn?
Audrey Hepburn was a famous Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. Audrey died in 1993 at the age of 63.

2) Why did Galaxy select Audrey Hepburn for this advert? 
Galaxy selected Audrey Hepburn because she was extremely famous back in the 1950s so older generations could relate to her. 

3) What are the connotations of Audrey Hepburn and celebrity in this advert? 

The connotations of having a celebrity is to show that galaxy chocolate is targeted towards all social classes. 

4) Why is the advert set in the 1950s? What audience pleasure does this provide?
The audience get a sensation of nostalgia as they remembers memories of Audrey Hepburn and the type of background  used the in the video.

5) What is intertextuality?
Intertextuality is where on ?? media products makes references to other media products.

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film that is suggested in this advert is Audrey Hepburn's film 'Roman Holiday'.This is shown by the actors. Galaxy have deliberately chosen someone who looks like the actor Gregory Peck. Also Audrey Hepburn is wearing the same type of dress as she did in the movie.  

7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 

Hero - Person driving in the car.

Heroine - Audrey Hepburn

Donor/False hero - bus driver

8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Equlibrium - she is just sitting in the bus relaxing.

Disequilibrium- The bus driver and store owner get into an argument which stops the bus from moving.

New Equilibrium - The man in the car comes and allows Audrey Hepburn to ride in his car.

9) What representations of gender can you find in this advert?
Women are represented as beautiful because Audrey Hepburn has makeup on.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
This advert reinforces and subverts representation of gender. It reinforces that women need makeup to look beautiful.However it subverts the fact that women are inferior to men , because the men were the ones driving the women around.

Introduction to Music video

1) What are the key conventions of the music video?

The key conventions of music videos typically feature movements such as fast-paced in terms of actors, camerawork, and editing. 


2) What is intertextuality?

When one media texts refers or suggest another media text 

3) When did music videos first become a major part of the music industry?

The became a major part when the mad mini films 
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched as a platform for music videos 

5) How are music videos distributed and watched in the digital age?

Music videos are published and viewed  through youtube
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?

This will problem since other people can earn money and make the artist earn less.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.

Youtube and spotify 
8) What is digital convergence?

The ability to view the same multimedia content from different types devices. These are all thanks to the digitization of content.