1) What was the target audience for BBC Radio 1 in 1967?
It wasn't as fun as the pirate Radio because they had to play all types of music but the younger generation liked to listen to Pop music.
Young mainstream audience as Pop music appealed to them.
2) Why did Radio 1 initially struggle to attract young listeners?
3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and
Gratifications theory).
Personal Relationships - as it felt like you had a relationship with the Radio Presenters.
4) How is the BBC funded?
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967?
The preferred reading of Radio 1 would be that its a radio station which is aimed at everyone, young and old. It is mainstream.
The oppositional reading of Radio 1 would be that it is for a young mainstream audience as it mainly plays Pop music.
4) How is the BBC funded?
The BBC is funded by the TV Tax
5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967?
The preferred reading of Radio 1 would be that its a radio station which is aimed at everyone, young and old. It is mainstream.
The oppositional reading of Radio 1 would be that it is for a young mainstream audience as it mainly plays Pop music.
