Blog tasks: Daily Mirror case study

 Work through the following questions to complete your work on the Daily Mirror.

Representation

1) What political party does the Daily Mirror support?

Labour party 

2) How does the Daily Mirror usually represent rich and powerful people?

They represent  them as posh and well mannered .

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the Daily Mirror.

They are shown as glamorous and someone you should look up too and they are shown as important as they on the font cover next to the royal family .

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

Kate is shown as a peacemaker .

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?

This is because the daily mirror represent upper class families .


Industries

1) What company owns the Daily Mirror?

The reach

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 450,000 a day in 2020.

3) Why has the newspaper industry struggled in the last 20 years?

Because of the internet.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

• Created the mirror.co.uk website and social media content such as the Daily Mirror Twitter feed.
• The move towards a multi-platform landscape means that it publishes and synchronises across its print, desktop and mobile platforms. The Daily Mirror provides this online content for free. Some newspapers (e.g. The Times) have a paywall on their online content which means that they charge subscription fees to read articles.  Free providers make money from advertising space online.
• Created a social media strategy in collaboration with the digital team to drive growth of their Twitter and Facebook profiles. 
• Create news based content that updates regularly, is shared on social media channels, includes a range of video content and encourages audience involvement. Printed newspapers cannot do this so effectively.

  

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

• Immediacy
• Familiarity
• Amplitude
• Frequency
• Unambiguity
• Predictability