Blog tasks: Daily Mirror case study

 Work through the following questions to complete your work on the Daily Mirror.

Representation

1) What political party does the Daily Mirror support?

Labour party 

2) How does the Daily Mirror usually represent rich and powerful people?

They represent  them as posh and well mannered .

3) How are celebrities usually presented in tabloid newspapers like the Daily Mirror? Look at the 'New Bond stars are revealed' story on the front page of the Daily Mirror.

They are shown as glamorous and someone you should look up too and they are shown as important as they on the font cover next to the royal family .

4) How are the royal family presented in the double-page spread 'Kate told Harry to make peace... then they all met up for tea'? 

Kate is shown as a peacemaker .

5) Why do you think the Daily Mirror represents the royal family as a 'normal' family? Why might this appeal to Daily Mirror readers?

This is because the daily mirror represent upper class families .


Industries

1) What company owns the Daily Mirror?

The reach

2) What is the Daily Mirror's circulation in 2020? How many papers did the Daily Mirror used to sell back in the 1990s?

The Daily Mirror's circulation has fallen drastically over the years from over 3 million a day in 1990 down to around 450,000 a day in 2020.

3) Why has the newspaper industry struggled in the last 20 years?

Because of the internet.

4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?

• Created the mirror.co.uk website and social media content such as the Daily Mirror Twitter feed.
• The move towards a multi-platform landscape means that it publishes and synchronises across its print, desktop and mobile platforms. The Daily Mirror provides this online content for free. Some newspapers (e.g. The Times) have a paywall on their online content which means that they charge subscription fees to read articles.  Free providers make money from advertising space online.
• Created a social media strategy in collaboration with the digital team to drive growth of their Twitter and Facebook profiles. 
• Create news based content that updates regularly, is shared on social media channels, includes a range of video content and encourages audience involvement. Printed newspapers cannot do this so effectively.

  

5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily Mirror.

• Immediacy
• Familiarity
• Amplitude
• Frequency
• Unambiguity
• Predictability

Media assessment learner response

 Learner response - blog tasks

Create a new blogpost on your Media blog called 'Media assessment learner response':

1) Type up your feedback in full - WWW & EBI. You do not have to write your mark and grade if you don't want to.

WWW- In the very last question you show real potential with a discussion of race .Tatler and British society .Other than this ,its a wake-up call - we simply need to know the terminology, CSPS and theories . 

EBI - Revise the CSPS 

         Revise narrative theory : Todorov , propp etc 

         for your media anlysis (Q3) you need to match more depth and detail to reach the higher levels . use                      CLAMPS to help with this .

2) Look at Question 3 in the assessment - the media analysis of the Under Armour advert. 

Use CLAMPS to revise mise-en-scene and write about each element of CLAMPS for the Under Armour advert.

C - Costume: The player is wearing red and black rugby kit which has connotations of 

L - Lighting: The stadium floodlights tell the audience that it is a important event and the use of the under armour logo as a light suggest that it is a well established brand .

A - Actor placement and movement: The rugby player is lifting the tyre implies  The player's face suggests 

M - Make up: The player's face is shining under the lights which makes it look like  The player's face is shining which makes it look like he is sweating.

P - Props: The tyre is significant because it proves the mans strength and hunger .

S - Setting: the stadium setting suggests to the audience 

3) Look at Question 4. What is Todorov's theory of equilibrium? How does it link to the Audrey Hepburn Galaxy advert? 

it contains a disruption and resolution.

4) What social class is Reveal aimed at? (Extension - what do the cover lines on Reveal suggest about what working class people are interested in?)

Wealthy and upper class people preferably white .

5) Pick three cover lines from Tatler that reflect upper class British culture and society. Explain what they suggest about the lifestyle and beliefs of upper class British people.

James Cordens LA life, millenial sloanes, the gap year in a month

Year 1 reflection

 Year 1 reflection - blog tasks

Work through the following tasks to reflect on Year 1 and make sure you are ready for Year 2:

1) Look at your tracker for Year 1 blogposts (this will have been emailed to you by your teacher either before the summer or this week). Make a list of any CSPs you haven't completed. We will cover these in lessons later in the year but you WILL need to complete the blog tasks before you take any exams.

Camerawork final blog task 

October assessment LR

Internet essay learner response

Blog index  

2) Which CSPs from Year 1 are you most confident on?

stranger  things 

3) Which CSPs from Year 1 are you least confident on?

I, Daniel blake 

Doctor strange 

4) Your upcoming assessment will only be on CSPs from the first half of the year leading up to lockdown. Write a brief summary of the following CSPs to start your revision (Reveal magazine is done for you as ):

Doctor Strange:Doctor strange is a massive blockbuster movie which made a substantial amount of profit.

I, Daniel Blake:  I, Daniel Blake is an award-winning independent British Drama film.It focuses on politics and some of the issues in the UK.It was directed by Ken Loach and made a decent amount of profit.

Magazines - Reveal: a celebrity magazine aimed mainly at working-class women focusing on gossip, celebrity and motherhood for just 99p. Offers quite a traditional, stereotypical representation of women.

Magazines - Tatler: They make the women white and wearing wealthy clothes this magazine target audience is for wealthy white people .

Advertising: OMO:

Advertising: NHS Represent: 

Advertising: Galaxy chocolate:

5) List five things (e.g. CSPs/topics/terminology) that you will revise before your upcoming assessment.

I, Daniel Blake 

Galaxy chocolate

OMO advert

Doctor strange

Tatler

Kim Kardashian

Kim Kardashian: Hollywood

Language

1) What is the objective when playing the Kim Kardashian: Hollywood game?

To create your own star and customise your looks, become a A-list actor/actress, rule the red carpet and take over  L.A. in a virtual world.

2) What is an A-list celebrity? Why is it important in Kim Kardashian: Hollywood?

An A-list celebrity are the most top actors/actresses that star in the top high ranked movies. This is important to the game as it is the objective of the game to become a successful movie star. This links in with the Blumler and Katz idea of diversion- the game is a good way to escape and give someone a luxury and glamourous lifestyle.

3) How do you download the Kim Kardashian: Hollywood game?

The game can be downloaded on tablets and phones from the app store.

4) What is the narrative or storyline of Kim Kardashian: Hollywood? Where is it set?

The storyline of the game is to become a A-list star from the lower rankings by gaining fans. This is set in L.A. Hollywood.

5) What characters can you play as? What characters appear in the game?

You can play your own character and meet real stars and celebrities. 

Audience

1) What audience pleasures are provided by the game? Use Blumler & Katz's Uses and Gratifications theory.Diversion as it is entertaining- meeting famous people and enjoying a luxury lifestyle.

Personal Relationship as you meet and make a relationships with real stars and celebrities.

Personal identity as they can see their own lifestyle and what they might want to be when they grow up.

Surveillance as they can see what life is like a celebrity. 

2) Why is the game so addictive for audiences?

The game is so addictive as you want to go on in the higher ranking and become famous, buy accessories and live a glamourous lifestyle.

3) Applying Stuart Hall's Reception theory, what is the preferred reading for Kim Kardashian Hollywood - how do the producers want the audience to react to the game? For the oppositional reading, why might someone dislike Kim Kardashian Hollywood?

The preferred reading of the game is about how wonderful it is to be an A-list celebrity and the things you do to become one and also how cool and glamorous it is.

The oppositional reading is about how unrealistic it is and you just don't get fame by knowing famous people you need to work hard to get to where you are in real life.

4) Why does James Liu think Kim Kardashian: Hollywood is so successful?
Firstly it is a well designed game and caters to a specific age groups or types of gamers.

5) What does James Liu suggest is the reason players keep coming back to the game?
The game is addictive and gives you a sense of control.

Representations

1) What representations of women can be found in Kim Kardashian: Hollywood?
The representations of women in the game are of women focusing on their appearance, modelling and dating to become successful.

2) What representations of race, ethnicity or sexuality can be found in the game?
They are controversial-

3) How does the game both reinforce and subvert stereotypes in the media?
The games reinforces stereotypes as they show that women have to act and look a certain ways.
The game also subverts stereotypes as they show anyone of any gender, background and ethnicity can become famous.

4) What does the game suggest regarding modern perceptions of celebrity and how to get famous?

This show that celebrities get famous by dating famous people who can get them fame.

5) How might someone criticise the representation of celebrity in Kim Kardashian: Hollywood?

Someone might criticise the representations of celebrities in the game as you don't only get fame by dating famous people, you need to work hard.

audience and industry

1) What was the target audience for BBC Radio 1 in 1967?

Young mainstream audience as Pop music appealed to them.

2) Why did Radio 1 initially struggle to attract young listeners?

It wasn't as fun as the pirate Radio because they had to play all types of music but the younger generation  liked to listen to Pop music. 

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and 

Gratifications theory).

Personal Relationships - as it felt like you had a relationship with the Radio Presenters.


4) How is the BBC funded?

The BBC is funded by the TV Tax

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional reading have been of BBC Radio 1 in 1967?  

   
The preferred reading of Radio 1 would be that its a radio station which is aimed at everyone, young and old. It is mainstream.

The oppositional reading of Radio 1 would be that it is for a young mainstream audience as it mainly plays Pop music.

Gender representation in advertising: blog task

Create a new blogpost called 'Gender representation in advertising'.

1) Find three adverts featuring women that are from the 1950s or 1960s. Save the images to your Media folder as jpegs and then import them into your blog post. Hint: You may wish to look at car, perfume or cleaning products but can use any product you wish.




2) Find three adverts featuring women that are from post-2000. Save the images to your Media folder as jpegs and then import them into your blog post.



3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples. 

That women were the best at cleaning and that there were better to be in the kitchen .This is because when there was war men  were expected to come home to a cooked dinner from their wife.Also they have no control as there husband told them what to do. Also the women are wearing make up meaning that they should be dressed in a certain way.the car advert suggests that women cant drive manual cars as people may think that they are weak and not manly enough.

4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples.

In the 2000s women are shown to be dressed in a  certain way to impress people but the are more free to do things  and are not just housewife’s. also they more control over themselves. As well as this thy have taken more manly sport to encourage the fact they are strong.


5) How do your findings suggest representations of gender have changed over the last 50 years? 

In the past 50 years the representation of changed as women being more stronger , independent and more supior. Also they have switched roles over men. As women being more relaxed and having more freedom and men doing things like cleaning and cooking.

Galaxy 'Chauffeur' advert: blog tasks

Work through the tasks in this blogpost to make sure you're an expert on this CSP.

Re-watch the Galaxy advert then answer the questions below:

 

1) Who is Audrey Hepburn?
Audrey Hepburn was a famous Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. Audrey died in 1993 at the age of 63.

2) Why did Galaxy select Audrey Hepburn for this advert? 
Galaxy selected Audrey Hepburn because she was extremely famous back in the 1950s so older generations could relate to her. 

3) What are the connotations of Audrey Hepburn and celebrity in this advert? 

The connotations of having a celebrity is to show that galaxy chocolate is targeted towards all social classes. 

4) Why is the advert set in the 1950s? What audience pleasure does this provide?
The audience get a sensation of nostalgia as they remembers memories of Audrey Hepburn and the type of background  used the in the video.

5) What is intertextuality?
Intertextuality is where on ?? media products makes references to other media products.

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film that is suggested in this advert is Audrey Hepburn's film 'Roman Holiday'.This is shown by the actors. Galaxy have deliberately chosen someone who looks like the actor Gregory Peck. Also Audrey Hepburn is wearing the same type of dress as she did in the movie.  

7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 

Hero - Person driving in the car.

Heroine - Audrey Hepburn

Donor/False hero - bus driver

8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Equlibrium - she is just sitting in the bus relaxing.

Disequilibrium- The bus driver and store owner get into an argument which stops the bus from moving.

New Equilibrium - The man in the car comes and allows Audrey Hepburn to ride in his car.

9) What representations of gender can you find in this advert?
Women are represented as beautiful because Audrey Hepburn has makeup on.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
This advert reinforces and subverts representation of gender. It reinforces that women need makeup to look beautiful.However it subverts the fact that women are inferior to men , because the men were the ones driving the women around.

Introduction to Music video

1) What are the key conventions of the music video?

The key conventions of music videos typically feature movements such as fast-paced in terms of actors, camerawork, and editing. 


2) What is intertextuality?

When one media texts refers or suggest another media text 

3) When did music videos first become a major part of the music industry?

The became a major part when the mad mini films 
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched as a platform for music videos 

5) How are music videos distributed and watched in the digital age?

Music videos are published and viewed  through youtube
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?

This will problem since other people can earn money and make the artist earn less.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.

Youtube and spotify 
8) What is digital convergence?

The ability to view the same multimedia content from different types devices. These are all thanks to the digitization of content.

Mise -en-scene stranger things blog task

Mise-en-scene: Blog task

Watch the opening of television drama ‘Stranger Things’, a science fiction story set in the 1980s when four friends get wrapped up in a dangerous alternate universe.




Create a new blogpost called 'Mise-en-scene Stranger Things analysis'. 

Choose THREE aspects of mise-en-scene (e.g. costume, lighting and setting) and write a short paragraph for each about the denotation and connotation and what is communicated to the audience.

Lighting

Denotation: The lights were flickering

Connotation: This could mean that something bad might happen 

Analysis: This creates a scary atmosphere for the audience as it makes them get frightened. This also makes the audience want to know more.

Setting

Denotation: The setting was a laboratory for energy.

Connotation: This could mean that the problem happens because of the lab.

Analysis: This makes the audience want to know what is going to happen. This creates an eerie atmosphere for the students. This also links to the lighting as the lights flicker because the setting 

(a laboratory for energy) where electricity comes from.

Costume

Denotation: The scientist was wearing a long white lab coat.

Connotation: This could mean that the man was a scientist and worked at a lab.

Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor introduces  the magazine by stating the people who read the magazine .

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

AGE-29
Gender-73% female
ABC1-90%
 Average HHI-£261,572

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

They have spent 843 million , and they believe that people often buy closes from magazines after they have been advertised . 

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
They are all 'white and wealthy' and are mostly aimed  at businesses .
Media language

Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? serif shows wealth and tradition however sans serif shows it modern and goes along with the time .

2) How do the cover lines appeal to the Tatler target audience?
Wealthy people .
The statements show that this is targeted at wealthy people .

3) What are the connotations of the Tatler colour scheme on this particular front cover? 
The colour green in the background suggest that the model is natural and the clothes that she is wearing are gold suggest that she is wealthy .

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
The clothes she is wearing suggest that the target audience for this magazine should be wealthy .

The make up suggest that this magazine is mainly aimed for girls 

her facial expression suggest that this is a studio photograph .

Representations

1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
women and mainly white women .

2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The magazine company makes the reader feel eager to read the story .

3) Are there any stereotypes being reinforced or subverted? How? Why?
reinforced 
4) What would be the preferred and oppositional readings to this cover of Tatler?

its aim at rich people .

Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
Normal British people lives  are not reflected in tatler .

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
it shows all the people who read tatler have enough money to spend on watches and cosmetic surgery.

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017? 
people who are not white it s always a white person the cover .