Galaxy 'Chauffeur' advert: blog tasks

Work through the tasks in this blogpost to make sure you're an expert on this CSP.

Re-watch the Galaxy advert then answer the questions below:

 

1) Who is Audrey Hepburn?
Audrey Hepburn was a famous Hollywood star in the 1950s and 1960s. She was associated with Hollywood glamour and style and was also a fashion icon and model. Audrey died in 1993 at the age of 63.

2) Why did Galaxy select Audrey Hepburn for this advert? 
Galaxy selected Audrey Hepburn because she was extremely famous back in the 1950s so older generations could relate to her. 

3) What are the connotations of Audrey Hepburn and celebrity in this advert? 

The connotations of having a celebrity is to show that galaxy chocolate is targeted towards all social classes. 

4) Why is the advert set in the 1950s? What audience pleasure does this provide?
The audience get a sensation of nostalgia as they remembers memories of Audrey Hepburn and the type of background  used the in the video.

5) What is intertextuality?
Intertextuality is where on ?? media products makes references to other media products.

6) What Audrey Hepburn film is suggested in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)?
The film that is suggested in this advert is Audrey Hepburn's film 'Roman Holiday'.This is shown by the actors. Galaxy have deliberately chosen someone who looks like the actor Gregory Peck. Also Audrey Hepburn is wearing the same type of dress as she did in the movie.  

7) Which of Propp's character types are represented in the advert? (Note: you will not find them all). 

Hero - Person driving in the car.

Heroine - Audrey Hepburn

Donor/False hero - bus driver

8) How does the advert's narrative (story) follow Todorov's theory of equilibrium?

Equlibrium - she is just sitting in the bus relaxing.

Disequilibrium- The bus driver and store owner get into an argument which stops the bus from moving.

New Equilibrium - The man in the car comes and allows Audrey Hepburn to ride in his car.

9) What representations of gender can you find in this advert?
Women are represented as beautiful because Audrey Hepburn has makeup on.

10) Are stereotypes reinforced or subverted in the Galaxy advert? Give examples.
This advert reinforces and subverts representation of gender. It reinforces that women need makeup to look beautiful.However it subverts the fact that women are inferior to men , because the men were the ones driving the women around.

Introduction to Music video

1) What are the key conventions of the music video?

The key conventions of music videos typically feature movements such as fast-paced in terms of actors, camerawork, and editing. 


2) What is intertextuality?

When one media texts refers or suggest another media text 

3) When did music videos first become a major part of the music industry?

The became a major part when the mad mini films 
4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched as a platform for music videos 

5) How are music videos distributed and watched in the digital age?

Music videos are published and viewed  through youtube
6) Why was piracy (illegal downloading on the internet) a problem for the music industry?

This will problem since other people can earn money and make the artist earn less.
7) What digital services did the music industry set up to combat the threat of piracy and illegal downloading? Give examples.

Youtube and spotify 
8) What is digital convergence?

The ability to view the same multimedia content from different types devices. These are all thanks to the digitization of content.

Mise -en-scene stranger things blog task

Mise-en-scene: Blog task

Watch the opening of television drama ‘Stranger Things’, a science fiction story set in the 1980s when four friends get wrapped up in a dangerous alternate universe.




Create a new blogpost called 'Mise-en-scene Stranger Things analysis'. 

Choose THREE aspects of mise-en-scene (e.g. costume, lighting and setting) and write a short paragraph for each about the denotation and connotation and what is communicated to the audience.

Lighting

Denotation: The lights were flickering

Connotation: This could mean that something bad might happen 

Analysis: This creates a scary atmosphere for the audience as it makes them get frightened. This also makes the audience want to know more.

Setting

Denotation: The setting was a laboratory for energy.

Connotation: This could mean that the problem happens because of the lab.

Analysis: This makes the audience want to know what is going to happen. This creates an eerie atmosphere for the students. This also links to the lighting as the lights flicker because the setting 

(a laboratory for energy) where electricity comes from.

Costume

Denotation: The scientist was wearing a long white lab coat.

Connotation: This could mean that the man was a scientist and worked at a lab.

Introduction - Tatler Media pack

1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

The editor introduces  the magazine by stating the people who read the magazine .

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

AGE-29
Gender-73% female
ABC1-90%
 Average HHI-£261,572

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

They have spent 843 million , and they believe that people often buy closes from magazines after they have been advertised . 

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the pyschographic groups who read Tatler?
They are all 'white and wealthy' and are mostly aimed  at businesses .
Media language

Revise the 12 magazine cover key conventions and check how many feature on this edition of Tatler.

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts? serif shows wealth and tradition however sans serif shows it modern and goes along with the time .

2) How do the cover lines appeal to the Tatler target audience?
Wealthy people .
The statements show that this is targeted at wealthy people .

3) What are the connotations of the Tatler colour scheme on this particular front cover? 
The colour green in the background suggest that the model is natural and the clothes that she is wearing are gold suggest that she is wealthy .

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. Mise-en-scene such as props, costume and make-up, body position, facial expression)
The clothes she is wearing suggest that the target audience for this magazine should be wealthy .

The make up suggest that this magazine is mainly aimed for girls 

her facial expression suggest that this is a studio photograph .

Representations

1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here)
women and mainly white women .

2) What do the cover lines suggest about the lifestyle of rich people in the UK?
The magazine company makes the reader feel eager to read the story .

3) Are there any stereotypes being reinforced or subverted? How? Why?
reinforced 
4) What would be the preferred and oppositional readings to this cover of Tatler?

its aim at rich people .

Social and cultural context

1) What aspects of British life or people are NOT reflected in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')
Normal British people lives  are not reflected in tatler .

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain?
it shows all the people who read tatler have enough money to spend on watches and cosmetic surgery.

3) What audience groups might be offended or insulted by the front cover of Tatler April 2017? 
people who are not white it s always a white person the cover .

I, Daniel Blake: blog tasks

I, Daniel Blake: blog tasks

1) What is independent cinema and how is it different to Hollywood blockbusters?

An indie film cheaper to make and has a low budget. The production quality is also substandard compared to a huge blockbuster film.


2) What is I, Daniel Blake about?

The main character, Daniel Blake, who has worked as a joiner for most of his life in the North East of England needs help from the State for the first time ever following an illness.

3) Who directed I, Daniel Blake and why is this important?

It was directed by Ken Loach who makes independent films and is important because it is going against the British government and is based on real-life issues that many people are affected by.

4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign.

-Posters 
-trailers
-Premiers

5) What unusual or creative marketing methods were used to get audiences talking about the film?

They projected quotes from the film on building such as the parliament and had free screenings in community centres. 

6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office?

Budge:£2m

Box office:£11m

7) How can independent films like I, Daniel Blake compete with Hollywood blockbusters like Doctor Strange? 

they are not trying to.This is because they are trying to send out a message 

8) In your opinion, was I, Daniel Blake a success?

in my opinion i believe that i , Daniel Blake is a successful film as it was a independent film .

January assessment LR

www- This is a solid assessment with clear potential to go higher .you've attempted every question and with a few improvement to exam technique and revision should make good progress .

EBI -Revise key terminology 
        -in the 20-mark essay ,you need to construct an argument.I think you've slightly mis-read the question so this is certainly an area to practice .also,revise the film csps 

LR- see blog 
1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:

Q1: 0
Q2: 0
Q3:3
Q4: 1
Q5:2
Q6:6

Where you didn't achieve full marks, write WHY you think you missed out on the extra marks. Use the indicative content suggestions in the mark scheme to help with this.
Q6
3) Did you get any media terminology wrong in the assessment? Make a note of it here for future revision: 
Vertical Integration - It is when one conglomerate owns different companies in the same change of production

4) Look specifically at question 3 - did you successfully write about both the preferred and oppositional readings? Did your answers match any in the mark scheme? 

For the preferred reading I wrote that the poster suggested that women are strong.
     For the oppositional reading I wrote that women shouldn't be working and are powerless.
5) Now look at question 4. Write a definition of vertical integration to revise this key industry terminology.

Vertical Integration - It is when one conglomerate owns different companies in the same change of production

6) Finally, look at your 20-mark essay - question 6. Write a four-paragraph essay plan for this question, using the suggested answers in the mark scheme to help you. Use this format:Paragraph 1: Independent films such as I, Daniel Blake aren't as big and well known as Hollywood                          blockbusters.

Paragraph 2:   Hollywood blockbusters spend and make lots of money so they can afford to get big                             movie stars who are well known whereas independent films don't have that much                                 budget to pay big actors.

Paragraph 3: I, Daniel Blake doesn't have a big budget to spend on CGI, green screen and action so                          less people would want to see it. But doctor strange has a big budget to spend on these                          things and they appeal to a wider range of audiences.

Paragraph 4: Doctor strange have an advantage as they already have a wider range of audience as                            Doctor strange is part of the marvel series so they will have more of an audience to                              watch their films, so their box offices will be making millions. But I, Daniel Blake don't   have that big  of an audience less people will go to see that film.  

Representation :Blog task

Representation: blog task

Create a new blogpost called 'Representation'.

Look at the film poster for Kidulthood above and answer the following questions on your blog:

1) List the people, places and groups represented in the poster. E.g. men, women, teenagers etc.

London , Teenagers ,and young adults.

2) Are there any stereotypes you can identify?

Yes, that young people are dangerous and do not know how to behave .  

3) What is the preferred reading of this poster?

They are danger to society .

4) What is the oppositional reading of this poster?

That these young people are just having fun.

Doctor Strange: blog tasks

Doctor Strange: blog tasks

1) List the companies involved in the creation of Doctor Strange.

Disney,Marvel and the Marvel Cinematic Universe.
2) What is conglomerate ownership and how does it link to Doctor Strange?

Most major media companies are conglomerates that own a range of smaller companies.It links to Doctor strange because  Disney owns Marvel.

3) Who regulates the film industry in the UK?

Films in the UK are regulated by the British Board of Film Classification

4) What age rating was Doctor Strange given? Why?

Doctor strange was given a 12a as it had moderate fantasy violence and injury detail.


5) How was Doctor Strange promoted to an audience? List at least three different methods used by the film's marketing campaign.

-Specific TV campaigns with TV-only clips shown
-Marvel released prelude 

6) Analyse the film trailer for Doctor Strange. What aspects of the trailer tell you this is a big-budget 
blockbuster movie?

- Marvel studios logo
-CGI
-Action
-Doctor Strange logo

7) What was the production budget for Doctor Strange and how much did it make at the box office?

Doctor strange' s budget was $165 million and made $677.7 at its box office.

8) Would you consider Doctor Strange a successful Hollywood blockbuster? Why?

Yes, i would consider it as successful because it made a 600 million plus profit and received a lot of praise and excellent reviews.  

Film industry MCU

Film Industry: Marvel Cinematic Universe blog tasks

Read this BBC article on the Marvel Cinematic Universe and answer the following questions based on the article:

1) How many films are there in the Marvel Cinematic Universe (MCU)

there are 22 films in the MCU.


2) How much money have the MCU films made in total so far
So far they have made 18.2 billion .

3) Why did Marvel create the Avengers films?
The main reason they done that is because they were going bankrupt.

4) What will Phase Four of the Marvel Cinematic Universe involve?
Dead characters are in phase four .

5) What will happen with Doctor Strange and who is the main star?

Doctor strange will return.
Tom Hollands
6) Who owns the rights to Spiderman and why is the character now appearing in Marvel films?

Sony owns spider man, This s because sony and spider man have agreed to partnership .

7) Which company owns the rights to the Fantastic Four and the X-Men?

28 century fox

9) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney

Disney has also announced plans for several new marvel series .

Essay task

Essay question: “The internet has given audiences much more power than ever before.” To what extent do you agree with this statement ?

Introduction

The tells us that the audience has a lot more power now with different media products.This imply that the producers engage more with their audience so that they  know what to improve on and whats good about their media product(disadvantages and advantages ).
 Music Industry&film
The music industry has changed due to the internet as the increase in technology and platforms to upload music content have exploded in popularity (e.g. YouTube, Spotify). 

Advantages due to the internet to the music industry are minimal amount of production value is need making self publishing simple and it's easier to promote material. Consumers have more variety and choice to discover new upcoming artist which they aren't forced to listen to producers releases.this will make the other audiences believe that they can watch or listen to all movies and music while being at home .

Disadvantages due to the internet to the music industry are that the producers have a limited amount of artist the can sign who are worth decreasing profit. Also audiences are more interested in the song than the music video making traditional fans not appreciated the changes.

Film and tv 

Film and TV have changed due to the internet as streaming, catch-up severs are readily available on demand. Also the rise in technology give consumers more opportunities to watch film and TV anywhere.

Advantages due to the internet to Film and TV are it is accessible 24 hours and “binge-watching” has replace traditional appointment to view format. Also more choice and variety on film and TV which doesn't make it restricted to just TV and cinema.

Disadvantages due to the internet to Film and TV are the cost of subscription ties consumers in for periods of time and some apps giving free films and TV might be illegal or could contain malware which would make the audience worried or livid. Also exclusives could be owed by other companies and release take time to be produced.

Print 

Print  have changed due to the internet as there has been an increase in online news which is occasionally free.This have led to more frequent updates for the news as prints are usually outdated and can be very detrimental to the environment as prints can be thrown causing litter. Also there are more sources to gain information.However fake news is a very big problem due to sources and fact being false and not regulated. There is also a pay wall still for some online artist.the news paper has also changed the news because of the crazy events that has been happening in the news paper that they have published would want other news companies to be intrigued to talk about certain events . the newspaper 

Conclusion

So in my opinion due to this changes audiences have gain a whole lot of power for the media with the use of the internet. It the consumers more knowledgeable and active.it has given power to the producer as well . There is also print sales that have dropped due to have a rise of online news coverage.

Ownership and Control task

Ownership and control: blog task

Read this article from Recode about Facebook’s acquisition of Instagram and complete the tasks below:

1) Why did Facebook buy Instagram for $1bn in 2012?

Facebook bought instagram so that they would cancel out other businesses .

2) What are the benefits for media companies of vertical integration?

The benefits for media companies is that they can maintain control and make profit 

at the end of it .

3) What are the benefits for media companies of horizontal integration?

The benefits is that they can control a company the same level as them but still make profit . 

4) What is a subsidiary?

less important than but related or supplementary to something.

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).

Harry Potter 

Lion king 
Spider man

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you: 

Star wars
Marvel studios 
ESPN Books
pixl
Dream works
Disney land resorts 
Viceland
Lucasfilm  

7) Why did Disney buy Fox - what are the benefits?

in a deal both companies said position them to compete in the rapidly changing media industry.