Ownership and Control task

Ownership and control: blog task

Read this article from Recode about Facebook’s acquisition of Instagram and complete the tasks below:

1) Why did Facebook buy Instagram for $1bn in 2012?

Facebook bought instagram so that they would cancel out other businesses .

2) What are the benefits for media companies of vertical integration?

The benefits for media companies is that they can maintain control and make profit 

at the end of it .

3) What are the benefits for media companies of horizontal integration?

The benefits is that they can control a company the same level as them but still make profit . 

4) What is a subsidiary?

less important than but related or supplementary to something.

5) Give three examples of media companies that have used synergy to maximise the profit from a brand (there is one above to help you).

Harry Potter 

Lion king 
Spider man

6) Read this BBC article on Disney buying 21st Century Fox. List 10 companies that are part of the Disney media empire. This graphic may help you: 

Star wars
Marvel studios 
ESPN Books
pixl
Dream works
Disney land resorts 
Viceland
Lucasfilm  

7) Why did Disney buy Fox - what are the benefits?

in a deal both companies said position them to compete in the rapidly changing media industry.

Advert analysis

Look at this McDonald's advert:

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. 

Preferred Readings -  This advert positions the audience to believe that This burger taste nice .This implies that many people that like take away would be interested to know how good this burger is.This McDonalds advert tells us that there is a secret sauce and  this will immediately make the audience  intrigued . This suggest  that the audience will believe that this is one of the best burgers in McDonalds .

Oppositional Readings - This advert positions the audience for them to believe that this burger is not as good as it states .This is because this advert could imply that this burger is very good but when you actually taste  its not as tasty as you thought . This will make the audience believe that other products at this takeaway are not that good either .

Negotiated Readings - The advert positions some of the audience to make them believe that this burger is very  good by the way the burger looks .On the other hand some people believe that this burger can look good but not taste as good as it looks .

 

6) Now find your own advertisement and write a 150+ word analysis using preferred, negotiated and oppositional readings.

Preferred reading - The audience are positioned to see that this type of trainer is good quality .This is because this poster makes the shoe looks powerful and this will tempt the audience to buy this shoe and know how it comforts there feet . Further it will make the audience that this is one of the best pair of trainer you can ever purchase.  Target market would aim for the  younger generation.  

Oppositional reading - Some people would view this product and believe this advert post is to dark in color and would not be eye catching for a elderly  consumer . Further more this would not position the female consumers as the colors are  sinister.  .This can also confuse the buyers as they 

do not know if this is a luxury product or a sports product as two brands has joined each other to make this trainer .

Negotiated Reading - This advert suggest that some viewers find this product good .This is because this shoe brand has collaborated with a  luxury brand . However some females consumers might not find this advert intriguing . This is because the colors are dual and would would be aimed for males in the younger generation .

Reception theory

1) What is the preferred reading of a media text?

The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions .

2) What is the oppositional reading of a media text?

The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values. 

Re-watch the trailer for the film Harry Brown:

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

Harry Brown makes the audience believe that these young teenagers do not know how to act and treat their older people that live on the estate  with respect .

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

This is because the young people believe that are having fun and they do not know  know how disrespectful they are being to other elderly people that live next them . 

Audience effects theory

Audience effects theory: blog tasks

Create a new blogpost called ‘Audience Effects Theory’ and complete the following tasks:

1) Write a definition of a passive audience: A   passive  is an audience that merely observes and event rather than actively responding it.

2) Write a definition of an active audience: A active audience   theory argues that media audiences do not just receive information passively but are actively  involved

3) Write a definition of the hypodermic needle theory: Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience . 

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:INFORMATION/SURVEILLANCE:  Documentary news

  It teaches the audience about things they were unaware of and make them more knowledgeable

IDENTITY: Celebrities

   Because the audience  may connect with them and form relationships

DIVERSION/ENTERTAINMENT- TV Shows

  Take the audience in to a different world and is enjoyable to watch

RELATIONSHIPS Reality TV Shows

  We interact with the characters caring about them and forming relationships. As they are long lasting these bonds make the audience feel sympathy for the characters 


5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). The audience pleasure of Blue Planet 2 INFORMATION/SURVEILLANCE as the audience is learning something about the sea and the wonder of the ocean. another audience pleasure is "audience" as the programs put people into a different dimension as it makes the oceans. lastly, the final pleasure is relation because people in the UK can relate to sir David attenborough as the things he produces is out of this world in my opinion.