Audience effects theory

Audience effects theory: blog tasks

Create a new blogpost called ‘Audience Effects Theory’ and complete the following tasks:

1) Write a definition of a passive audience: A   passive  is an audience that merely observes and event rather than actively responding it.

2) Write a definition of an active audience: A active audience   theory argues that media audiences do not just receive information passively but are actively  involved

3) Write a definition of the hypodermic needle theory: Hypodermic Needle Theory is a linear communication theory which suggests that media messages are injected directly into the brains of a passive audience . 

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification:INFORMATION/SURVEILLANCE:  Documentary news

  It teaches the audience about things they were unaware of and make them more knowledgeable

IDENTITY: Celebrities

   Because the audience  may connect with them and form relationships

DIVERSION/ENTERTAINMENT- TV Shows

  Take the audience in to a different world and is enjoyable to watch

RELATIONSHIPS Reality TV Shows

  We interact with the characters caring about them and forming relationships. As they are long lasting these bonds make the audience feel sympathy for the characters 


5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). The audience pleasure of Blue Planet 2 INFORMATION/SURVEILLANCE as the audience is learning something about the sea and the wonder of the ocean. another audience pleasure is "audience" as the programs put people into a different dimension as it makes the oceans. lastly, the final pleasure is relation because people in the UK can relate to sir David attenborough as the things he produces is out of this world in my opinion.