Reception theory

1) What is the preferred reading of a media text?

The meaning the producers intend to communicate. This builds on the idea that producers can position the audience in a certain way and influence their reading so they accept the intended message by using recognised codes and conventions .

2) What is the oppositional reading of a media text?

The oppositional reading goes against the meaning the producers are trying to create. The audience reject the intended message and construct an opposite reading instead. This can be due to their own social, political or moral beliefs and values. 

Re-watch the trailer for the film Harry Brown:

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

Harry Brown makes the audience believe that these young teenagers do not know how to act and treat their older people that live on the estate  with respect .

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

This is because the young people believe that are having fun and they do not know  know how disrespectful they are being to other elderly people that live next them .