Look at this McDonald's advert:
5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.
Preferred Readings - This advert positions the audience to believe that This burger taste nice .This implies that many people that like take away would be interested to know how good this burger is.This McDonalds advert tells us that there is a secret sauce and this will immediately make the audience intrigued . This suggest that the audience will believe that this is one of the best burgers in McDonalds .
Oppositional Readings - This advert positions the audience for them to believe that this burger is not as good as it states .This is because this advert could imply that this burger is very good but when you actually taste its not as tasty as you thought . This will make the audience believe that other products at this takeaway are not that good either .
Negotiated Readings - The advert positions some of the audience to make them believe that this burger is very good by the way the burger looks .On the other hand some people believe that this burger can look good but not taste as good as it looks .
Oppositional Readings - This advert positions the audience for them to believe that this burger is not as good as it states .This is because this advert could imply that this burger is very good but when you actually taste its not as tasty as you thought . This will make the audience believe that other products at this takeaway are not that good either .
Negotiated Readings - The advert positions some of the audience to make them believe that this burger is very good by the way the burger looks .On the other hand some people believe that this burger can look good but not taste as good as it looks .
6) Now find your own advertisement and write a 150+ word analysis using preferred, negotiated and oppositional readings.
Preferred reading - The audience are positioned to see that this type of trainer is good quality .This is because this poster makes the shoe looks powerful and this will tempt the audience to buy this shoe and know how it comforts there feet . Further it will make the audience that this is one of the best pair of trainer you can ever purchase. Target market would aim for the younger generation.
Oppositional reading - Some people would view this product and believe this advert post is to dark in color and would not be eye catching for a elderly consumer . Further more this would not position the female consumers as the colors are sinister. .This can also confuse the buyers as they
do not know if this is a luxury product or a sports product as two brands has joined each other to make this trainer .
Negotiated Reading - This advert suggest that some viewers find this product good .This is because this shoe brand has collaborated with a luxury brand . However some females consumers might not find this advert intriguing . This is because the colors are dual and would would be aimed for males in the younger generation .
Negotiated Reading - This advert suggest that some viewers find this product good .This is because this shoe brand has collaborated with a luxury brand . However some females consumers might not find this advert intriguing . This is because the colors are dual and would would be aimed for males in the younger generation .
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